Blue has always been an instinctive favourite of mine. Baby blue, royal blue, deep blue — every shade and every variation of it.
When I created Ypnosilk, I wanted to find a signature colour for the packaging and the paper bags, something that would feel instantly connected to the brand. I came across this particular shade of blue with a hint of purple, and I absolutely fell in love with it. It felt like me.
There is blue everywhere around me. Blue in my kitchen, blue in my bedroom, blue in my wardrobe. I never really get tired of it because every shade creates a different feeling.
For me, blue is not just a colour. It’s part of my aesthetic, my mood, and somehow, part of who I am. 🩵
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